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 Polaris Enters Agreement with Robby Gordon

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pwm
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PostSubject: Polaris Enters Agreement with Robby Gordon   Mon Mar 30, 2009 10:45 pm



Polaris Enters Agreement with Robby Gordon
NASCAR and Off-Road racer to help with product development and marketing initiatives
Minneapolis, March 30, 2009 – Polaris Industries today announced the company has entered into a marketing and product development agreement with famed NASCAR and three-time Baja 1000 Trophy Truck winner, Robby Gordon.

The three-year agreement includes Gordon providing insight on future products and promoting Polaris’ RANGER RZR Side-by-Sides. Gordon’s vast knowledge of off-road vehicles, from a racing perspective and through his product development experience gained from building his own trophy trucks and accessories with his company, Robby Gordon Off-Road, will be a valuable asset in creating and promoting new RANGER RZR Side-by-Sides and accessories.

“I am very excited to be involved with Polaris. They are the leading American manufacturer in consumer off-road vehicles. The RANGER RZR and the RANGER have set the standard in side-by-side vehicles. At Robby Gordon Off-road, we have built the fastest, most elite off-road vehicles in the world. We are excited to share this technology and knowledge with consumers through our partnership with Polaris,” said Robby Gordon.

A common name in NASCAR, Gordon grew up riding and racing off-road vehicles. He won the first off-road race he entered and went on to win various off-road championships. His passion for and success in off-road racing brought him to building his own trophy trucks and accessories, and creating Robby Gordon Off-Road, an aftermarket truck wheel, tire and accessory store. Gordon’s accomplishments include three Baja 1000 Trophy Truck victories and becoming the first American to win a daily stage of the Dakar Rally, when it was a 16-day 5,700-mile race from Barcelona, Spain to Dakar, Senegal, mostly in vehicles he built himself. Polaris believes Gordon’s off-road successes and product knowledge will be invaluable in the development and promotion of their RANGER RZR Side-by-Side business.

“Our relationship with Gordon is unique because he’ll not only promote our product but use his off-road expertise to help create future RANGER RZR vehicles and accessories,” said Matt Homan, vice president and general manager for Polaris’ Off-Road Division. “Coupling Gordon’s expertise in building and racing off-road vehicles, with the hottest-selling side-by-sides will ensure the RANGER RZR product line continues to be an undisputed leader both on the racing scene and in the marketplace.”

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Tennessee Tornado
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PostSubject: Re: Polaris Enters Agreement with Robby Gordon   Mon Mar 30, 2009 11:14 pm

cheers
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ollie
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PostSubject: Re: Polaris Enters Agreement with Robby Gordon   Mon Mar 30, 2009 11:27 pm

Geez, the man wrecks every race! we bet on what lap he's gonna spin/wreck/ hit someone! I guess this will help polaris make there stuff even tougher!
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PostSubject: Re: Polaris Enters Agreement with Robby Gordon   Tue Mar 31, 2009 6:36 am

They could have picked a driver that has actually WON a race. co co
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bamajeepjunkie
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PostSubject: Re: Polaris Enters Agreement with Robby Gordon   Tue Mar 31, 2009 7:00 am

I think they were going for an offroad racer. I wish they would pay me to promote their product, err just give me a rzr or 850 sportsman. Snorkel
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Bootlegger
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PostSubject: Re: Polaris Enters Agreement with Robby Gordon   Tue Mar 31, 2009 9:52 am

Cool Cool

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OutlanderDan
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PostSubject: Re: Polaris Enters Agreement with Robby Gordon   Tue Mar 31, 2009 11:01 am

Ya'll need to give Robbie a break...He funds his Nascar team on his own (Owner / Driver / Single car team) , a feat not attempted by many. He is a great off road racer, and I think that's what Polaris was looking for.
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PostSubject: Re: Polaris Enters Agreement with Robby Gordon   Tue Mar 31, 2009 11:38 am

He is a great off road racer! Bja, score and the paris dakar rally, he is extremly competitive but when he gets on a circle track, he just forgets what he's doing!
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